Unique users per step over the selected range. A later step can exceed an earlier one when a guest re-registers (identity split) — treat late-funnel numbers as approximate.

Daily unique users opening the app, plus new registered accounts. Retention: share of each day's first-time users who came back exactly 1 / 7 days later.

Status counts and MRR come from RevenueCat webhook truth (user_profiles). The daily chart is client-reported purchase events and can drift slightly.

Web numbers come from the landing-page beacon (adblockers make them a slight undercount — cross-check raw traffic in GoAccess at analytics.goodknight.ai).